## Pensa

### Driving candy revenue and profits through self checkout operational excellence

### SITUATION  
With falling shopper traffic during COVID-19 and skyrocketing digital adoption over the past decade, retailers and brands have started to question the importance of physical store locations. But a complete online experience does not provide two key retail functions that walking through your local store can: an advantage to ultra convenience as well as personal touch and feel. A confectionery brand and a strategic grocery retail partner knew focusing on the shelf and ensuring best-in-class on shelf availability (OSA), with Pensa’s help, was going to create defensible value and trust among shoppers. It was currently unclear if there was a current OSA issue since inventory levels did not throw up precipitous declines.

### ON SHELF AVAILABILITY (%)  
FRONT END SELF CHECKOUT

### KEY INSIGHTS
Self checkout had much higher OSA (%) volatility over traditional locations, perhaps due to higher foot traffic in this area.

### KEY ACTION  
Strong alignment on these insights between buyer and brand team drove retail senior leadership to execute a new process for replenishment of check lane to multiple times per day increasing revenue and profitability.